Hyundai introduces one of its commercials that will be broadcasted during the upcoming XLVI Superbowl.
As previously announced, the new campaign of the South Korean carmaker goes more in the direction of sheer entertainment, and doesn’t really focus on a specific model.
The clip above was shot at the Hyundai plant in Montgomery, Alabama, where the Santa Fe and Elantra models as well as the 4-cylinder engines of the Theta family get assembled.
The title of this ad is “All For One” and features contributions from the 2,700 Hyundai employees working in Montgomery, who try to encourage a designer by singing “Gonna Fly Now” (the main song off the Rocky movie’s soundtrack) a cappella.
The Superbowl will take place on February, the 5th at the Lucas Oil Stadium in Indianapolis, Indiana.