© Adam Radosavljevic bussines woman with phone
© Adam Radosavljevic
How to generate offline leads
One of the most popular way to create sales leads offline is to use direct mail. All a salesperson needs to do to use this method is to drop a brochure in the letterbox of every home in the area. Those who are interested in health insurance will contact the seller using the contact details that are listed on the brochure.
Another popular method of generating sales leads is cold calling. In order to use this method the salesperson needs to call random numbers from the phone book and ask if they are interested in the product. Salespeople should keep in mind that this process will not always be pleasant as most people do not like sales calls.
One area for potential sales that insurance salespeople often neglect is current customers. Salespeople can contact their current customers and ask if they are content with their policy. Some people may want to upgrade their level of cover while others will want to keep their current policy the same. Sales staff should take this opportunity to cross sell other products. For example a person who has health insurance may want life insurance. There is no way of knowing whether a customer is interested in a product without asking. This type of phone call is easier to make than a cold call as current customers will be more receptive to speaking with a representative of a company they know and trust.
How to generate online sales leads
Thanks to the internet it is now easier and cheaper to create sales leads. One method of achieving this goal online is to create a simple web page discussing the products for sale. Interested customers can then fill out a form with their contact details. The salesperson will then contact them and offer the customer an insurance quote.