We’re used to seeing Ducati in red and in motion, but in this video a vintage-look beige Ducati 750 Sport is sat on by Keira Knightley.
It’s part of the advertising campaign for Chanel’s Coco Mademoiselle perfume.
It’s a strange mix of an actress who can’t ride, a French perfume and an Italian world icon.
It’s probably not quite the profile we would normally associate with Ducati, but with Valentino Rossi as its new rider this year, the red marketing machine will only escalate.
Ducati and Keira Knightley for Chanel