The now officially confirmed partnership which sees Valentino Rossi at the side of the little red devil Dainese will continue for 2008.
The new campaign partners the Tavullia champion with cinema’s new Italian star, Alessia Piovan, who we saw in Andrea Molaioli’s feature film “La ragazza del lago”.
Dainese wanted to communicate its values to a wider public, placing Alessia and Valentino side-by-side in the “Dainese lifestyle” project.
It includes scenes of everyday life in which the photographer, Toni Thorimbert, has played with the contrasts between a warm and welcoming domestic environment, and the technological clothing of the two models.