Here in Europe we’re used to seeing that sex sells – and even if it doesn’t, you can plaster it where you please because it’s all part of our laissez faire approach to public nudity (apparently).
Certainly not where I’m from, but in any case these Scorpion helmet ads have been designed specifically for the French motorcyclist and involve breasts (falsies?) and Scorpion Helmets Inflatable technology.
Hop on over to Motorbiker to check out Mike Werner’s translation of the slogans.
Having a pair of those padded in your helmet would probably do nicely against brain injuries but then there is a saying about where some guys keep their brains and it’s certainly not in their head….