Seapoint Clinic, a dentist’s practice based in Dublin is readying a €2 million investment into a brand new cutting-edge establishment situated in the Beacon Quarter, Sandyford. The clinic, founded 15 years prior, is anticipating to capitalise on an uptick in specialist orthodontic care following the Covid-19 pandemic. With more than 1,200 patients each month and another clinic located on Seapoint Avenue, Blackrock, Seapoint Clinic employs over 50 staff.
Ed O’Flaherty, who owns the practice together with his spouse Clodagh Myers, stated that the latest clinic, armed with seven surgery rooms, was selected for its convenient positioning with easy access to the Luas and the M50. He outlined that the €2 million investment will be allocated across working capital, marketing budget and the acquisition of fresh equipment including sterilisers and 3D scanners, as well as the interior layout of the new clinic.
Prices at the clinic are flexible, starting from €50 for standard treatments up to more than €20,000 for premium packages. Dr O’Flaherty describes their pricing strategy as very competitive for expert orthodontics.
Dr O’Flaherty anticipates the foreseeable future will witness further expansion, a vision he holds for the coming years. He stated an observed demand surge in orthodontics following Covid-19 due to people saving money. He also asserted the value of a good smile in both business and personal relationships underpins this trend. Irrespective of recent slowdowns in this sector across Ireland, the UK, and the USA, Dr O’Flaherty remains optimistic for the mid-term.
Seapoint Clinic’s business strategy prioritises non-invasive cosmetic dentistry, which doesn’t require significant tooth drilling. Dr O’Flaherty emphasised his commitment to maintaining the integrity of the tooth while enhancing its aesthetics, inherently extending the lifespan of your natural teeth.
Seapoint Clinic possesses an in-house dental lab replete with 3D printers and various machines, which extends its array of services including detailed treatment plans generated from digital 3D scan technology. To supplement its cutting-edge technology, the Clinic also applies AI analysis to digital dental X-Rays, offering patients a digital secondary opinion along with the routine examination process.
The ensemble expressed, “Although there are clinics that emphasise on inexpensive dental care, Seapoint Clinic is honoured to provide premium care committed to maintaining lifelong oral health.”