Lidl has urged Meta, the company that owns Facebook and Instagram, to take down certain pages on its platforms that are designed to con unaware consumers by using the supermarket’s trademarks and offering discounted ‘middle-aisle’ bargains. Several social media users noticed these dubious ads late last week, teasing items such as garden sheds and electric guitars at tempting prices. As one would expect, the deals were too good to be real. Bargain-seekers were lured to a phoney website that emulated Lidl’s genuine site, convincing them to reveal their credit card details for purchases that didn’t exist. Shockingly, they risked losing their money and having their credit card information, along with personal data like names, addresses and phone numbers, sold on the dark web. Upon noticing these fraudulent activities, Lidl quickly reached out to Meta for the removal of these harmful profiles. In response, a representative from Lidl emphasised the company’s dedication to reporting scams and spreading awareness about preventative measures to its customers. The supermarket frequently checks for scam profiles that imitate the Lidl brand on social media, promptly reporting them to the platforms for removal. They also execute routine campaigns on their social media platforms, warning customers about potential scams. This particular scam, she confirmed, has been reported to Meta.