Rugby Experience Closes After Year

JP McManus, a billionaire based in Limerick, announced today that his International Rugby Experience (IRE) will terminate all operations and shut its doors on December 23, just a year after its grand opening. Around 50 jobs will be lost due to the closure.

This establishment, officially opened by leading figures in worldwide rugby back in May 2023, had planned to donate the architecturally significant and award-winning building to the State to help drive tourism into Limerick city centre. Unfortunately, barring progress, negotiations with the Limerick City and County Council broke down.

An offer was made in October 2023 to donate the building, valued at €1.2m, to the council to be deployed for any civic purpose post-2028. The asset, completely void of any debt, sadly couldn’t navigate further in council discussions, forcing the difficult decision to close operations.

Existing reservations for the place till December 23 will be honoured, including specially booked events and visits to Santa’s Secret Workshop. However, effective immediately, the venue will no longer be accepting new reservations. The full amount for bookings fixed for later dates will be refunded.

Since its opening, the IRE introduced more than 60,000 visitors to the city centre, contributing an approximated €7.8m to the local economy. This endeavour was a non-profit charitable initiative, completely constructed and delivered with zero State support, fund, or grant aid.

The hearts of the IRE team go out to retired Ireland rugby icons Paul O’Connell and Keith Wood for their invaluable contributions to the project, its dedicated staff, and everyone in Limerick and further, for their unwavering support in revitalisation efforts for the city centre.

However, the council expressed disappointment. Assuring the citizens it made every attempt to secure the proposed transition of the International Rugby Experience into Discover Limerick DAC, a council-owned tourism company that manages other attractions in Limerick, including the King John’s Castle.

“After carrying out comprehensive due diligence, the councillors of Limerick City and County Council were recently offered an in-depth overview, focusing on the proposed change. Every potential route was examined, featuring a report from a freelance tourism specialist advisor.

Regrettably, despite our utmost attempts, we could not establish a feasible way ahead as the council would need to provide substantial operational and capital funding in the future.”

The property still belongs to horse racing tycoon JP McManus, who also possesses a portfolio of other properties, including the luxurious Adare Manor hotel and spa resort, the venue for the 2027 Ryder Cup golf tournament.

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