If there were any question about how important emerging markets are to motorcycle manufacturers just check out Fiat Yamaha’s Valentino Rossi’s and Jorge Lorenzo’s leathers and YZR-M1 bikes, that see the Semakin di Depan “One Step Ahead logos and the number of visits and superstar reception that these two high profile riders have received so far.
Rossi and Lorenzo just finished another whirlwind three day tour in Indonesia with Rossi came straight from testing in Malaysia last week, while Lorenzo flew out from Spain, where he has been recuperating at home from an injured hand.
Rossi visited Medan first, Indonesia’s third largest city, where he took part in a press conference alongside Yamaha Motor Indonesia top managemen and then visited PT.
Alfa Scorpii, Indonesia’s second largest Yamaha Main Dealer, for the opening ceremony of its new show room along with over 400 customers and media and the moved on to Indonesia’s second largest city Surabaya, where he visited PT.
Surya Timur Sakti Jatim, Indonesia’s largest Yamaha Main Dealer and finally he visited the DBL Arena to meet around 4,000 Yamaha customers.
Lorenzo meanwhile headed to Indonesia’s ‘Flower City’ Bandung, where he too took part in an important press conference to launch the ‘Semakin di Depan’ sponsorship.
As well as the press conference he enjoyed a warm welcome at an exclusive fan meet and greet where he signed hundreds of autographs and met the local media.
He moved on to Jogjakarta, the city where the traditional Indonesian art of batik is practiced, to meet more Yamaha customers there and take part in some outdoor activities at one of the biggest malls in Jogjakarta.