Rome’s city council has launched a competition to design Rome’s new logo, with the only rules being that it must contain the word “Roma” and the traditional wolf symbol, stylised as per the designer’s inspiration.
The purpose is to create an image that will universally evoke Rome, as in the famous “I love NY” with the red heart logo.
The new image will be used as the basis for taking Rome global, creating an international Italian brand and manufacturing merchandising bearing the logo.
The “Roma in un’immagine” or “Rome in an image” competition is open to all, so that students and graduates can participate alongside professional studios and agencies.
Proposals and designs must be submitted by October 6th.
Together with the glory of having designed the eternal city’s future logo, the winner will receive 40,000 euros.
We’re presuming it won’t be anything like the magic Italy logo…