Swiss insurance companies did their motorcycle safety ad with a singing guardian angel and halfway around the world the Michigan Office of Highway Safety Planning did their ad with another winged creature, a fairy godmother.
The “ride safe so you can ride again.
That is if you don’t have a fairy godmother to take care of you” slogan is highly effective, and this commerical may capture more attention than those gut wrenching ads that make many viewers turn away in disgust.
