Peter Dargan’s extensive understanding of Ireland’s property landscape was unbeatable; it was widely acknowledged that if he didn’t know about it, it was likely not worth knowing. His impressive network of contacts within the property industry underpinned this knowledge. Indeed, one of Dargan’s defining triumphs was his aptitude for navigating the intricate web of relationships that formed the groundwork of the property profession. He did this with outstanding professionalism and subtle skill, treating both clients and peers with his characteristic gentle persuasion.
Dargan became a visible part of the property market in 1987, just as it teetered on the edge of significant growth and transformation. During his four-decade tenure, he played a pivotal role in fostering advertising within the sector, turning it into a significant revenue stream. Even as the industry faced tumultuous changes, clients remained loyal to Dargan. They recognised his integrity and trusted that he not only knew how to deliver successful campaigns, but also genuinely cared about their achievements.
Those who knew Dargan recall his likability, kindness, and impeccable manners, in addition to his sharp dress sense. His dedication was profound, embodying the perfect model of an ambassador for the industry. His enthusiasm remained intact till the end, always envisioning a promising future for the property market. Dargan was always open to share his extensive knowledge and took delight in mentoring younger colleagues to succeed in their roles.
His demise has left a significant void within the realm of Irish advertising, and he will be reverently and affectionately remembered.