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“Performing songs fluently in the Irish language”

Dear Reader,

As we draw near to the conclusion of Irish Language Week, I wish to commend the initiatives of marketers who have incorporated the use of Irish dialect and subtitles in their commercials.

Truly, the animated guitar-wielding canary cautioning against carbon monoxide poisoning captivates whilst delivering its crucial message astutely. Nonetheless, being an alumnus of Christian Brothers from the era of the ’70s, I chuckle at the thought of the commotion, had I astutely translated “house work” into Irish slang – “poxy chores”.

Yours sincerely,

Donal Harrington,

Westport,
County Mayo.

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