During the 2012 EICMA show Ducati introduced the updated 2013 Hypermotard with its two versions, the base model plus the high performance SP and as part of family also added a crossover, dubbed the Hyperstrada.
To promote the new Hypermotard Ducati has gotten their MotoGP star Nicky Hayden to do the commercial and like we’ve said before the Kentucky Kid could be a model with his good looks, but he’s even better doing what he was born and raised to do, that is riding the wheels off a motorycle.
We hope everyone recognizes Ruben Xaus as the security guard … and with regards to ‘License to Thrill’ tag line that is becoming a little blase, as legendary TT rider John McGuinness already used it in his 007 spoof video.