Nicky Hayden returned to action at Misano after breaking a pair of bones in his hand during qualifying at Indianapolis (yesterday in the Aragon race he even had a scarier crash), and Ducati just loves the laid back American rider as he’s not only a great racer, but also the perfect poster boy with his good looks.
Despite still nursing his injury, Ducati went into selling mode had Hayden do this slick video to promote the Ducati Monster Diesel along with Stefano Rosso, the son of Diesel founder and owner Renzo.
The Ducati Monster 1100 EVO Diesel special edition was released last March (on sale from July) – along with a clothing line – to seal the partnership and two-year sponsorship agreement that saw the fashion brand’s Mohican logo on Ducati’s GP machines.