After criticism that the Ducati Diavel was built just for the US motorcycle market (and of course, it was pretty much), it seems that Ducati’s investment in the model has paid off with its clever guess that the Diavel would drive home the brand for American buyers.
In the middle of an ongoing economic downturn, Ducati is enjoying a small heyday in the US, releasing its second quarter sales figures for 2011.
And what figures indeed! The company reports an increase on year-to-date sales of 63 percent thanks to the highly popular Ducati Multistrada and the above-mentioned Diavel.
The models make for an interesting duo at the head of sales, with the two opposing styles indicating that Ducati isn’t just relying on its brand new cruiser to appeal to the American motorcycle enthusiast.
The Superbike 848 EVO and the Monster 1200 round-off a more affordable range for Ducati and here in Europe, we’re interested to see if this new US success for Ducati produces any more product development or design headed our way from over the pond, while Americans are looking to see if Ducati won’t make greater investments on their soil, too.