Italy has launched a new brand image to boost tourism in the Bel Paese, with the aim of doubling GDP within four years, thanks exclusively to the tourism sector.
The design has been personally managed by Italian Prime Minister Silvio Berlusconi.
The reception probably hasn’t been quite what was expected, with criticisms across the Italian online network for the design, which has been described as a kind of “telesales” logo from the first years of commercial television (see the video after the jump).
New tourism minister, Michela Brambilla has since declared that it is only a draft presentation.
Other comments on Social Design Zine say that in a country fast becoming a fantasy land (see the Naomi Letizia scandal for an idea as to the descent of Italian politics), it could be an appropriate logo, but otherwise it is lacking in structure, status and dignity.