The brainchild of Italo Rota, Alessandro Pedretti, Thijs Pulles, Diego Terna and Simone Micheli, the Boscolo hotel Exedra in Milan has been partly designed as a backdrop for artists and talented guests who wish to use the hotel as an exhibition space.
With its red and black elements, the hotel which features a spa 600 square metres in size, is not only different from any other design hotel I have ever seen in my life but when I was there it also gave me the sensation of having at last discovered the true meaning of the word creativity.