The latest Italian trend is to turn up at parties, discos and concerts in a hired limousine or hummer, evidence that Italy’s love affair with American culture is far from over.
Young Italian girls bent on imitating Paris Hilton or Britney Spears will spend anything from 150 euros an hour to hire as many metres as required to seek attention.
Luxury car hire agencies in Italy are becoming more numerous as the trend takes off.
Recently, some friends of a 20-year-old girl who were all attending the Madonna concert in Italy, booked a pink limousine to pick them up from the event.
Not a bad attempt at being mistaken for the famous singer.