This is not the first time that a movie increases tourism; in the recent past, it has happened with the Lord Of The Ring trilogy, the Harry Potter saga and Ridley Scott’s A Good Year, so it did not surprise us at all when a few months ago a Japanese movie called Amalfi Megami no Hoshu brought more Japanese tourists to the Amalfi coast which, movie apart, is one of the most enchanting places on earth! But this is not all, many of those tourists, still under the spell of what they had seen on the silver screen, booked their stay at the Santa Caterina hotel where several scenes of the above movie were filmed! Well, there’s no doubt that movies can play a significant role in people’s decision on where to spend their summer holidays!
