My boyfriend once gave me the challenge of naming in which country fashion brand Diesel was born and in my ignorance I said ‘America’, not just for the name, but for the style as well.
This is sophisticated Italian street style at its best and now the made-in-italy company is celebrating 30 years of life.
To mark this event they’re having a mega party around the world.
Renzo Rosso came up with the idea of an event which will occur in 18 countries over 24 hours, starting in New York and finishing in Tokyo after passing through Hong Kong, Beijing, Milan, Madrid, Paris, London, Oslo and Stockholm among others.
The October 11 event will be called “XXX” and will mostly involve a big music party.
Reports are that a free, live concert will be held in Milan so save the date!