So far this year, a more than 8 per cent dip has been recorded in the stock price of the maker of iPhone, which has caused an estimated €300 billion decrease in its market capitalisation. The most valuable company in America title which Apple held has now been transferred to Microsoft. Factors leading to this fall include reduced sales in the Chinese market, increased regulatory examination of its app platform, and growing suspicion that the firm may be losing its innovative streak, notably in Artificial Intelligence. Still, is it expected that this downward trend for Apple will persist over an extended period? The discussion features Geoff Blaber, the chief executive officer of CCS Insight, Denis Staunton, Karlin Lillington, and Ciara O’Brien.