In 1948, after having founded his company, Soichiro Honda developed the company philosophy based on three principles of the satisfaction of production, the taste to sell and the joy of a purchase.
And never were words so wise in the world of motorcycles.
The company has gone on to supply Hondas to 60 million people in 50 years, thanks also to its Super CUB.
The company now wants to surprise us again, with a prototype that reflects the company’s image of innovation, technology, design and safety.
The prototype is the Honda V4, summarising all the best characteristics that have made Honda a celebrated bike around the world.
The prototype is an unmistakable look at sports style and technology with a four cylinder V engine, which is the apple of its eye for Honda and emblem of the biggest motorcycle producer in the world.