Is there a crisis in the two-wheel world? In the US, Made in Italy (greatly supported by Montezemolo), seems to know no limits.
If the colossal Harley Davidson is in difficulty, Ducati North America has announced record salesIn June the Borgo Panigale company has registered a resounding 22 percent increase compared to the same period last year.
In just this month, 1,410 models of the Monster 696 have been sold.
According to Ducati demand has well outstripped offers, meaning they’re all out of the Bolognan naked.
A never ending series of great bikes have been released, becoming commercial successes: from the Hypermotard to the 1098, from the 848 to the new Monster.
Money talks as 10,000 units have been sold in the last 12 months.