If you own a Buell you may soon find yourself the proud owner of a piece of history, as Harley Davidson announces a huge reduction in profits and the discontinuation of the Buell line.
Sales of Harley Davidson motorcycles were down 21.
3 percent in the third quarter of this year, compared to the same quarter last year, which is a futher reduction on the 30 percent decline already experienced in the second quarter.
In efforts to preserve the Harley Davidson brand itself, the company will now sell MV Agusta and discontinue Buell production, laying off a total of about 180 workers.
As long as Buell stock remains, sales and warranty agreements will continue, as will service and parts supplies for current owners.
Harley Davidson will now commence the sale of MV Agusta, though it’s too early to tell who potential purchasers might be.
In a statement from the company, Keith Wandell CEO says: “Buell and MV Agusta are great companies, with proud brands, high-quality exciting products and passionate enthusiasm for the motorcycle business.
Buell has introduced many innovative advancements in motorcycle design and technology over the years and MV Agusta is known in Europe for its premium, high-performance sport motorcycles.
However, our strategy to focus on the Harley–Davidson brand reflects the fact that we believe our investments in that brand are a better utilization of overall company resources.
”Thanks to Ken for the tip.