Switzerland isn’t known only for their banks, cuckoo clocks, chocolate and great skiing, but they’ll probably get their name in the motorcycling safety world with this very sweet video starring Frankie, the singing Guardian Angel who tells us to Slow Down and Take It Easy while riding.
After the British Think About Bikers Campaign.
and this Swiss campaign promoted by the association of Swiss insurancers, it seems that safety ads are becoming softer and less hard hitting than before.
Slow Down.
Take it Easy is performed by Sign & The Opposite and the song can be even be downloaded free at the slow-n-easy website.