In 2022, Dyson’s sales figures in Ireland reached €45.4 million, as reported in recently submitted documents to the Companies Office. The boost in sales occurred in conjunction with Dyson’s strategic deal to sell its products on eBay’s Irish division, which made it possible for customers in the Republic of Ireland to purchase Dyson’s returned and refurbished items at a marked down price.
The premium domestic appliance and commercial hand drying business of Dyson operates across the entire Irish border, north to south. The company experienced a 3% surge in sales, hitting over €45.4 million throughout the year, which was a 4% rise compared to figures before the global pandemic in 2019.
In the most recent year, Dyson’s Ireland division made a pre-tax profit of €1.14 million, as noted in the accounts declared in Dublin on the previous Friday. This was a 4.5% increase from the €1.09 million in 2021, due to the decision to boost their staff size after several people were let go during the midst of Covid-19.
The Dublin 18, Leopardstown-based company, owned by Sir James Dyson via a Singapore-registered entity, also has an extension operating in Northern Ireland according to the declarations. In 2020, at the start of the pandemic, Dyson Ireland had employed 83 individuals. However, that number fell to 60 during 2021. The current documents highlight that by 2022, the company had increased their workforce to 71% capacity as they accelerated their hiring process after the health crisis.
Last month, Dyson publicised its decision to slash 1,000 jobs in the UK, equating to more than 25% of its worker-base, as part of a comprehensive scheme to downsize its 15,000-member international team.
Hanno Kirner, Dyson’s Chief Executive, spoke at the time of the announcement, saying, “Dyson operates in a highly aggressive and competitive global market environment, where change and innovation happens at an unrelenting pace.” He explained that their company has evolved quickly, and like all organisations, they look over their global operations periodically to secure their future plans. Kirner remarked that it was always profoundly distressing to lay off workers.
The Irish business observed a 4.6 per cent surge in wage and salary expenses in 2022, exceeding €3 million, slightly contributing to a nearly 300 per cent escalation in the company’s administrative costs, which rose from almost €3.3 million in 2021 to €9.5 million in 2022.
The business reported a negative fluctuation nearing €700,000 in foreign exchange dealings in comparison to 2021.
The board of directors, in an appended report to the financial statements, expressed their contentment with the outcomes in light of the “market circumstances” during the year.
On another note, Mr Dyson, the billionaire who previously supported Brexit before the 2016 referendum, purchased the historic Ballynatray House located on the verge of the Blackwater River, at the boundary between Cork and Waterford, for an amount exceeding €30 million, earlier this year. Subsequently, he presented a planning proposal to conduct works on the protected building, which include reconstructing its stone chimney, removing a staircase from the exterior and renovating other outbuildings scattered over the 850-acre property.