Ducati’s future, a scrambler and scooter in the making?

In an exclusive interview with Italy’s Motosprint magazine (you can read it also on their website here) Ducati’s general director Claudio Domenicali revealed that the Italian marque is seriously thinking of developing a scrambler style motorcycle and a maxi scooter to add to their line-up, confirming the rumors we’ve been hearing lately.

While the interview concentrated mainly on the controversial Diavel, despite the many rave reviews we’ve read by journalists who tested the bike at Marbella last month, when it was shown to the international press.
Domenciali admitted that Ducati wants to up their production to 60,000 bikes a year, thus needing to branch out to other production segments and markets.
Ducati has already laid down the first stone in their new plant in Thailand and Domenicali confirmed they will build another in South America, specifically in Brazil, in order to get around import taxes that are strangling their sales in these two important areas.
So far reactions to the idea of new scrambler have been met favourably, but a scooter branded with the iconic marque just sticks in the craw of Ducati purists, while everyone is worried about eventual job losses in Italy.

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