Some of you have missed this piece of interesting news last October, but Ducati has been named again amongst the UKs top 20 coolest brands by influential CoolBrands opinion makers and a public survey.
Ducati was included in such a prestigious list of brand names as Aston Martin, Apple, YouTube, Ferrari and Google.
Aston Martin was picked as the coolest brand in the UK for this year, while Ducati was voted as the first brand in the motocycle category and came in fourteenth in the overall category.
The Ducati has always been regarded as one of the most prestigious brands in the world and no more so than in the UK, where it has regularly featured among the CoolBrands list and was voted the UKs number one back in 2002.
Ducati’s success is mainly due the introduction of new models such as Streetfighter, the Hypermotard, and the new generation of Monster 696 and 1100 and her 1198, can be considered as one the most beautiful bikes in her category alongside the Desmosedici RR Motogp replica.