When we read the title Ducati Fight for Me, we thought it was relative to some comment that Valentino Rossi or Nicky Hayden had said in an interview, instead we found out it was Ducati’s latest product that has nothing to do with motorcycles, but is their new fragrance for men.
Launched earlier this month by Perfume Holding at the trendy OS Club in Roma, the market’s target is young male consumers between the ages of 15 and 25 who love motorcycles and particularly Ducati.
The scent according to perfumer Christophe Reynaud, is intense citrus notes of Calabrian bergamot combined with the fruity aroma of red apples, the freshness of soft violet leaves, lavender, geranium with a touch of amber, sandalwood and rosewood as well as soft moss tones and he compares it to a Ducati motorbike taking off, the red of the paintwork is reflected in the apple note, chrome in the silver leaves of the geranium and the character of male freedom in amber, wood and moss and the bottle is shaped like an accelerator handle.