Talk about product placement.
In the new ‘The Wolverine’ movie starring Hugh Jackman, that premiere’s tomorrow, July 26th, will see an Audi 2014 R8 V10 Spyder and Audi A8 L, and also Ducati Diavel Cromo featured in the film.
The campaign and video uses the headlights and tail lights of the vehicles to create a “light painting” of Wolverine’s Adamantium claws.
In the sixth installment of the X-Men film series, Wolverine travels to Japan where he faces a host of “unexpected and deadly opponents in a life-or-death battle that will leave him forever changed.
”After the jump you’ll find the movie trailer released by Audi of America that goes with the poster, including a behind the scenes clip on how the ‘light painting’ was obtained.
The campaign was inspired by Audi’s role in the movie and its joint activity with 20th Century Fox.