If you’ve got to launch a motorcyle in unmistakable style you go the Hollywood premier route.
An A-club night club like Drai’s in L.
A, the red carpet, the best Italian wine and bubbly spumante, hot looking models parading around in the lastest motorcycle fashion garments and on center stage the Ducati 1199 Panigale.
Voted the Most Beautiful Bike earlier last week at the EICMA show, Ducati had the always available Nicky Hayden – who is recovering from his recent scaphoid surgery – doing the unveiling of Italy’s latest and most powerful Superbike.