In May, Taylor Swift commenced the European segment of her massively successful Eras tour, which is due to make a three-day stop at Dublin’s Aviva in late June. Those lucky enough to secure tickets are eagerly anticipating the experience of witnessing the star up close. A common topic of discussion among these fans is, what is the most apt attire for such an event?
Eras tour has paved the way for an innovative phase in concert attire where audience members are not just passive onlookers but active contributors dressed to impress. Celebrity stylist Emma Lane notes that the influence of Eras fashion on popular culture is undeniable and has spread across social media, as Swift treks across Europe. She believes there’s no better occasion for indulging in flamboyant dressing with sequins and sparkles.
Swift’s vibrant fans, known as Swifties, are propelling this trend, with over 111.4 million posts under the hashtag of Taylor Swift Eras tour outfits on TikTok already. The concert, a visual extravaganza spanning three hours, featuring more than 40 tracks and numerous wardrobe transformations, is a spectacle on stage and among the audience. Swift herself has curated an array of dazzling bespoke outfits, with a focus on sequin-studded designs from esteemed fashion houses such as Roberto Cavalli, Ashish, Versace, and Alberta Ferretti.
In keeping with their idol’s sartorial tastes, Swifties are displaying a radiant panorama of sparkling sequins, cowboy boots echoing Swift’s country and western background, and stacks of friendship bracelets. They have essentially set a de facto dress code revolving around sequins, much like how Beyoncé’s Renaissance tour kickstarted a trend of wearing silver.
Comparatively, Bat for Lashes commented on feeling misplaced and turbulent, while being agitated due to the music industry’s focus on commercial aspect.
Even without direct access to high-fashion designers like Taylor Swift, you can still artistically embody the Eras tour’s spirit while maintaining a budget. The concert, a tribute to Swift’s ten discography, is teeming with era-specific costumes to get inspired by.
Take a moment to decide which Taylor-era you would like to mimic or pay homage to. It could be the fresh Taylor wearing a cowgirl boot combo with a soft floral dress, the Lover Taylor with her pastel getup reminiscent of fairy floss, or the mystical cottagecore theme of the Folklore era. Other options include the glitzy Fearless version in gold sequins or the Reputation era ripe for the recreation with black sequins and snake symbols.
Another integral part of any Taylor Swift concert is the presence of DIY friendship bracelets, inspired by the line “You’re On Your Own Kid” from the Midnights album. Try your hand at bracelet craftsmanship as most Swifties come prepared with their homemade creations for exchange. Owing to the rising popularity of the Eras tour, there has been a boost in online searches for ‘friendship bracelet kit’. This interest surge even led to a brief bead shortage in Australia earlier this February.
Inexpensive accessories are another brilliant way to jazz up your outfit for the Eras. For instance, playful sunglasses sporting heart or star shapes could be an economical means to add a fun aspect to your outfit without breaking the bank.
Finally, considering the tour is semi-outdoor and is set in Ireland in June, don’t forget to keep in mind the practical aspect of your attire. Think of adding a layer like a sequin bomber or blazer to keep you warm and dry, which adds to your Taylor-inspired ensemble. After all, Swift herself was seen sporting a sequin Versace blazer dress for The Man performance on the Eras tour.
Fringes, regarded as Taylor’s particular style, and boho, predicted as a major fashion trend for summer 2024, can be fabulously combined in a fringed jacket. Cowboy boots, popular among Swift’s fanbase, offer both fashion and functionality, making them a thoughtful and trendy selection. Alternatively, you could opt for trainers if you aim to comfortably sing, dance, and cheer without a hitch.