This BMW X3 commercial for the new generation is unashamedly lifestyle-oriented – get the car, get the life that goes with it.
It’s a fun ad with lots happening and we like the take on the moon, too but overall it’s a bit overwhelming.
BMW is using a new ‘Joy’ slogan, as seen in the BMW X1 commercial which you can view after the jump.
It comes across as slightly more sophisticated and has a clear demographic of beautiful, young people to appeal to.