We’d like to post Lucio Cecchinello -LCR Honda’s team owner and manager – seasons greetings because it isn’t the usual Christmas card or video, but an interesting and different view point from a manager who runs a small team and who fights every day to stay and compete in the the expensive world of MotoGP racing.
Dear Friends, Some weeks ago our 2011 “World Tour” came to an end.
A year at full speed, with many sporting challenges that we always tried to face with commitment, excitement, and in every case with sportsmanship.
The end of every year represents an important moment to analyze the past, to make some assessments and, in addition, to plan new targets.
In this world, which is going through a very delicate phase, even our own institutions are preparing a logistics and rules evolution to adapt our show to the new public and participants requests.
This includes wherever possible important Safety Development plans with more attention to Social Responsibility and the Environment.
Safety and social responsibility are two matters that the LCR Team is working to improve since few years.
There are several projects that with renewed commitment will develop with increased focus.
In the end-of-the-year report released by the rating societies concerning the popularity of “Sport Entertainment” it appears that the interest for MotoGP remains stable in Europe, it is slightly increasing in the States and once more it is strongly rising in Asia and Latin America.
When I think that in these 2 continents over 250 million of consumers daily use a 2-wheel vehicle (without considering the rest of the world!) I convince myself that it is the time to evolve our operating culture: “offering services of high quality” must be our main objective, “racing against the others” is our sport, “racing for the others” (for example developing new technologies in behalf of the Safety and the Environment, spreading the “riding safely” culture even more) must remain our mission.
There are still “some laps” to the end of 2011, “2012 will start” soon….
My Best Wishes of Merry Christmas to everybody and “green light” to the hope that in the following year yours and our dreams become “a real result”.
Kind regards to all of you.
Lucio Cecchinello