The message that we imagine Audi is getting across in these Audi Q5 commercials is that in a world of SUVs that are all the same, and all grey (and all possibly Lexus models), a compact and elegant SUV like the Q5 is the solution for anyone who wants to stand out from the crowd.
The small Audi SUV is certainly a lovely car, and it’s already enjoying some sales success.
But Audi probably isn’t at the cutting edge of originality in design in the SUV market.
Whatever the case, we like the car but the commercials, particularly the second one, are slightly hit and miss.