The Aprilia RSV4 and BMW S1000RR broke cover on the motorcycle market at the same time, while BMW’s marketing and product placement has been over the top, Aprilia has kept a slightly lower and serious profile, trusting more in the performance of their superbike and word of mouth, than resorting to certain marketing techniques like BMW and their table cloth trick.
Aprilia USA has decided to repeat BMW’s trick, while poking fun at the German manufacturer, preferring to show off a real racing machine and how they are winning with Max Biaggi.