Upim stores here in Italy have gone through a major makeover and one of its representatives told reporters that although the stores will continue to be middle-class oriented, they have in mind a few surprises for their customers.
From now onwards Upim will in fact become more like an American mall – one of those places where people can not only find almost anything they want but also relax and enjoy themselves.
This new phase in the history of the chain store will be marked by an exhibition of pop art (September 15); customers visiting the stores in Via Buenos Aires and Piazzale Corvetto in Milan will have the unique opportunity to see 12 paintings by Andy Warhol, including the portrait of Marilyn Monroe and the famous Campbell’s soup dress! There’s no doubt that Upim is stepping into a new era!