Alfa Romeo, in collaboration with stylis Louise Roe, has created these Alfa MiTo jeans with a charitable bent as proceeds will go to the “Jeans for Genes” foundation (jeans purchased in the UK market).
The Alfa Romeo jeans cost 85 euros each and the idea for the “genes” link came from the Alfa MiTo DNA, with new technology and a vehicle based on the sexy but elegant Alfa 8C model.
The Italian brand jeans have a kind of 70’s/80’s retro look with high waists and stone washed effect.