Here is our simple guide to advertising in Italy: take one hot Italian showgirl, a recent hit song and make a video with said girl in bikini.
As summer in Italy comes to a close, we’re hoping the recent terrible Italian television will as well.
In this case the ‘Italian’ show girl is actually Belen Rodriguez, originally from Argentina.
Apart from the general fame afforded Italy’s women on television, Belen was also the girlfriend of notorious Italian paparazzo, Fabrizio Corona.
They have since broken up, but Belen is a famous Italian celebrity, one of the most sought after and recognised faces in the country so we don’t think the breakup will affect her career too much.