Advertising in Italy took an interesting turn this week, with posters for the Aussiebum guy’s underwear range (gay or not gay?) appearing around the city of Milan.
My colleagues, generally holding a benign attitude towards Australia and not knowing much more than kangaroos and koalas, were initially taken aback.
How the Milanese will take this new advertising campaign in the city is anyone’s guess.
The Italians generally don’t have any problems with nudity, while the Aussies are a more prudish race (see our post on getting naked in Milan to prove the point).
Whatever the reaction, it certainly hits two markets: gay men and women dreaming about holidays Downunder.
The Aussiebum advertising campaign could become Australia’s new tourism ambassador in Italy.
See the Aussiebum site for the range that could get Italy talking.