Lambretta and Vespa scooters were cultural icons in the 1950’s and 1960’s in Italy.
The country was divided over the two marques and trying to get Italians who were in their first real economic boom to chose either the Piaggio or Innocenti made scooter was hard work, advertising wise.
Check out this 1962 Italian commercial from a show called Carosello, and the Quartetto Cetra singing the ‘Lambret–Twist’ showcasing the scooter.
Enjoy.